"A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better"
About this Quote
The quote’s cleverness is its two-sided promise. Most bosses can rally around rescuing strugglers; it flatters our instinct to be benevolent. The second clause is the real tell: leadership isn’t only remediation, it’s optimization. High performers aren’t allowed to coast on excellence; they’re treated as assets to be refined. That’s motivating if you’re ambitious, exhausting if you’re already stretched, and revealing if you’re skeptical: even success is recast as a baseline for further extraction.
Context matters. Rohn built his brand in an era when corporate America and the motivational circuit were learning the same language: productivity as personal growth, and personal growth as loyalty to the system. By calling it a “good objective,” he presents leadership as a practical craft, not a moral calling. The subtext is managerial humility with a sales pitch: leaders aren’t heroes, they’re multipliers. If your team’s numbers don’t rise, your leadership isn’t real.
It’s a tidy ethic for workplaces that prize improvement. It also neatly sidesteps the messier question: sometimes people are “doing poorly” because the job, the incentives, or the culture is broken - and no amount of coaching will fix a rigged game.
Quote Details
| Topic | Servant Leadership |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rohn, Jim. (2026, January 15). A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better. FixQuotes. https://fixquotes.com/quotes/a-good-objective-of-leadership-is-to-help-those-27282/
Chicago Style
Rohn, Jim. "A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/a-good-objective-of-leadership-is-to-help-those-27282/.
MLA Style (9th ed.)
"A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/a-good-objective-of-leadership-is-to-help-those-27282/. Accessed 12 Feb. 2026.












