Creativity Quote by Mick Jagger

“A good thing never ends” is Mick Jagger doing what he’s always done best: selling permanence while winking at impermanence. On the surface, it’s a tidy benediction, the kind of line you can slap on a tour poster or a farewell toast. Underneath, it’s a survival tactic from a man whose entire public life has been a long argument against the clock.

Jagger’s genius is that he’s never pretended rock is noble; he treats it like a force of appetite, repetition, and reinvention. So “never ends” doesn’t mean the good thing stays pure or frozen. It means it mutates. The band breaks up, reunites, reissues. The hits get remastered, the riffs get sampled, the swagger gets taught to younger bodies. Even scandal, in the Rolling Stones ecosystem, becomes compost for the next era. The subtext is less spiritual than strategic: if you can keep the machine moving, you can keep calling it alive.

There’s also a sly defiance in the phrasing. Rock culture is built on endings - the tragic flameout, the last album, the farewell tour that isn’t. Jagger flips that script with a statement that’s almost annoyingly calm. No melodrama, no elegy, just the confident insistence that momentum itself is the “good thing.”

Context matters: coming from a musician who has outlived multiple generations of rivals and critics, the line doubles as a cultural boast. The good thing isn’t a moment; it’s the myth. And Jagger, ever the showman, is implying he still owns the rights to it.