"A great deal has been said about my commitment not to raise taxes. It's a core value - it's common sense - it's important to keeping and growing jobs - and it's mainstream!"
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Pawlenty’s line is less a policy argument than a branding exercise: take a potentially brittle pledge (“not to raise taxes”) and wrap it in layers of moral certainty until it feels like identity. Calling it a “core value” shifts the debate from budgets and tradeoffs to character. If you disagree, you’re not just wrong, you’re untrustworthy.
Then comes the rhetorical speed-run through three kinds of legitimacy. “Common sense” claims the mantle of everyday practicality, as if tax policy were a kitchen-table instinct rather than a tangle of revenue forecasts, service cuts, and distributional choices. “Important to keeping and growing jobs” borrows the warm glow of economic necessity, collapsing a contested causal relationship into a single, employer-friendly storyline: taxes up, jobs down. It’s meant to preempt the obvious counterpoint that investments in schools, infrastructure, and public health also shape growth - and require funding.
The closer is the most revealing: “mainstream!” That word, plus the exclamation point, is a map of the moment. In the late-2000s/early-2010s Republican ecosystem Pawlenty moved through, anti-tax absolutism wasn’t just popular; it was a primary litmus test, supercharged by Tea Party energy and pledge politics. “Mainstream” does double work: it reassures general-election audiences that he’s not a crank, while signaling to activists that the party’s center of gravity has shifted to them. The intent is to make “no new taxes” feel inevitable - and anyone proposing nuance look extreme.
Then comes the rhetorical speed-run through three kinds of legitimacy. “Common sense” claims the mantle of everyday practicality, as if tax policy were a kitchen-table instinct rather than a tangle of revenue forecasts, service cuts, and distributional choices. “Important to keeping and growing jobs” borrows the warm glow of economic necessity, collapsing a contested causal relationship into a single, employer-friendly storyline: taxes up, jobs down. It’s meant to preempt the obvious counterpoint that investments in schools, infrastructure, and public health also shape growth - and require funding.
The closer is the most revealing: “mainstream!” That word, plus the exclamation point, is a map of the moment. In the late-2000s/early-2010s Republican ecosystem Pawlenty moved through, anti-tax absolutism wasn’t just popular; it was a primary litmus test, supercharged by Tea Party energy and pledge politics. “Mainstream” does double work: it reassures general-election audiences that he’s not a crank, while signaling to activists that the party’s center of gravity has shifted to them. The intent is to make “no new taxes” feel inevitable - and anyone proposing nuance look extreme.
Quote Details
| Topic | Money |
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