Success Quote by Herbert V. Prochnow

Prochnow’s line slices with boardroom efficiency: it’s a warning against the comforting theater of having a take. “Opinions” are cheap, ready-made, identity-friendly. “Thought” is costly - slow, specific, accountable to evidence, and willing to change shape when reality pushes back. The insult is quiet but sharp: if you’re mistaking one for the other, you’re not just wrong; you’re lazy in a way that can be disguised as conviction.

Coming from a businessman, the subtext isn’t armchair philosophy. It’s operational. In corporate life, an “opinion” can be a status move (I’ve been here longer), a shield (don’t blame me), or a shortcut (we’ve always done it this way). Calling that “thought” is how organizations drift into complacency, groupthink, and bad risk. Prochnow’s phrasing - “a great many people” - widens the target beyond any single adversary. It’s a cultural diagnosis: the habit is common because it’s socially rewarded. We’re trained to speak confidently, not carefully.

The intent also lands as self-policing advice for leaders. Executives are surrounded by incentives to treat intuition as analysis, especially when charisma or authority can substitute for reasoning. Prochnow’s point is that the work isn’t having an answer; it’s earning one. The line feels even more current in a media environment that treats hot takes as productivity. He’s reminding us that certainty can be a performance, and that real thinking often sounds like questions, caveats, and revisions.