"A hard man is good to find"
About this Quote
“A hard man is good to find” lands like a wink you can hear. Mae West builds a whole worldview in six words: desire as a treasure hunt, masculinity as both object and obstacle, and the woman as the one doing the choosing. The joke is the engine. “Hard” is a blunt double entendre - toughness and arousal folded into a single syllable - but West’s real trick is how casually she lets the line pass. It’s not a scandalous outburst; it’s a tossed-off aphorism, the kind you’d hear from someone who knows the room will laugh and lean in anyway.
The subtext is control. West’s screen persona thrived inside the Production Code era’s tight moral corset, where explicit sexuality was policed but innuendo could slip through if it wore a tux. By framing the man as “good to find,” she shifts the power dynamic: men aren’t hunters; they’re quarry. It’s a sly reversal of the era’s romantic scripts, where women were supposed to be pursued, protected, and politely overwhelmed. West is advertising appetite without apology, but she’s also mocking the idea that desire must be hidden behind sentimentality.
Context matters because West wasn’t just being naughty; she was negotiating censorship and celebrity. She made sexual frankness marketable while keeping it deniable, which is why the line still works now. It’s funny, yes, but it’s also a compact manifesto: pleasure is practical, standards are allowed, and a woman’s gaze can be the sharpest punchline in the room.
The subtext is control. West’s screen persona thrived inside the Production Code era’s tight moral corset, where explicit sexuality was policed but innuendo could slip through if it wore a tux. By framing the man as “good to find,” she shifts the power dynamic: men aren’t hunters; they’re quarry. It’s a sly reversal of the era’s romantic scripts, where women were supposed to be pursued, protected, and politely overwhelmed. West is advertising appetite without apology, but she’s also mocking the idea that desire must be hidden behind sentimentality.
Context matters because West wasn’t just being naughty; she was negotiating censorship and celebrity. She made sexual frankness marketable while keeping it deniable, which is why the line still works now. It’s funny, yes, but it’s also a compact manifesto: pleasure is practical, standards are allowed, and a woman’s gaze can be the sharpest punchline in the room.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Verified source: Oxford Dictionary of Humorous Quotations (Gyles Brandreth, 2013)ISBN: 9780191060441 · ID: I_auCgAAQBAJ
Evidence:
... A hard man is good to find . Mae West 1892–1980 American film actress : attributed 32 A man in the house is worth two in the street . □ Mae West 1892–1980 American film actress : Belle of the Nineties ( 1934 film ) 33 There is , of ... |
| Cite |
Citation Formats
APA Style (7th ed.)
West, Mae. (2026, February 13). A hard man is good to find. FixQuotes. https://fixquotes.com/quotes/a-hard-man-is-good-to-find-26235/
Chicago Style
West, Mae. "A hard man is good to find." FixQuotes. February 13, 2026. https://fixquotes.com/quotes/a-hard-man-is-good-to-find-26235/.
MLA Style (9th ed.)
"A hard man is good to find." FixQuotes, 13 Feb. 2026, https://fixquotes.com/quotes/a-hard-man-is-good-to-find-26235/. Accessed 25 Feb. 2026.
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