"A joke is not a thing but a process, a trick you play on the listener's mind. You start him off toward a plausible goal, and then by a sudden twist you land him nowhere at all or just where he didn't expect to go"
About this Quote
The subtext is almost political: meaning is negotiable, and the psyche is easier to steer than it wants to admit. Eastman’s “trick” language doesn’t romanticize humor as inspiration; it treats it as technique, closer to sleight-of-hand than to confession. That’s why the landing point can be “nowhere at all.” A good punchline can erase the very destination it promised, revealing that the listener’s expectation was the real setup. You don’t merely receive the joke; you co-produce it by believing the story is headed somewhere sensible.
Contextually, Eastman comes out of an early 20th-century American world obsessed with persuasion: advertising hardening into a science, mass media standardizing attention, public rhetoric competing with modernist skepticism. His description of jokes doubles as a miniature theory of how narratives govern people. Comedy becomes a safe demo of a dangerous power: the ability to redirect thought midstream and make the redirected feel like delight.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Eastman, Max. (n.d.). A joke is not a thing but a process, a trick you play on the listener's mind. You start him off toward a plausible goal, and then by a sudden twist you land him nowhere at all or just where he didn't expect to go. FixQuotes. https://fixquotes.com/quotes/a-joke-is-not-a-thing-but-a-process-a-trick-you-63960/
Chicago Style
Eastman, Max. "A joke is not a thing but a process, a trick you play on the listener's mind. You start him off toward a plausible goal, and then by a sudden twist you land him nowhere at all or just where he didn't expect to go." FixQuotes. Accessed February 1, 2026. https://fixquotes.com/quotes/a-joke-is-not-a-thing-but-a-process-a-trick-you-63960/.
MLA Style (9th ed.)
"A joke is not a thing but a process, a trick you play on the listener's mind. You start him off toward a plausible goal, and then by a sudden twist you land him nowhere at all or just where he didn't expect to go." FixQuotes, https://fixquotes.com/quotes/a-joke-is-not-a-thing-but-a-process-a-trick-you-63960/. Accessed 1 Feb. 2026.







