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Success Quote by Max Eastman

"A joke is not a thing but a process, a trick you play on the listener's mind. You start him off toward a plausible goal, and then by a sudden twist you land him nowhere at all or just where he didn't expect to go"

About this Quote

Comedy here isn’t a cute object you can pin to a corkboard; it’s a small act of sabotage. Eastman frames the joke as choreography: you lead the listener down a corridor of reason, let their brain start furnishing the room, then flip the lights and move the door. The “plausible goal” matters because it flatters the audience’s intelligence. We laugh harder when we’ve been competent participants in our own undoing. The twist isn’t just surprise; it’s the moment the mind catches itself overcommitting to coherence.

The subtext is almost political: meaning is negotiable, and the psyche is easier to steer than it wants to admit. Eastman’s “trick” language doesn’t romanticize humor as inspiration; it treats it as technique, closer to sleight-of-hand than to confession. That’s why the landing point can be “nowhere at all.” A good punchline can erase the very destination it promised, revealing that the listener’s expectation was the real setup. You don’t merely receive the joke; you co-produce it by believing the story is headed somewhere sensible.

Contextually, Eastman comes out of an early 20th-century American world obsessed with persuasion: advertising hardening into a science, mass media standardizing attention, public rhetoric competing with modernist skepticism. His description of jokes doubles as a miniature theory of how narratives govern people. Comedy becomes a safe demo of a dangerous power: the ability to redirect thought midstream and make the redirected feel like delight.

Quote Details

TopicWitty One-Liners
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Citation Formats

APA Style (7th ed.)
Eastman, Max. (n.d.). A joke is not a thing but a process, a trick you play on the listener's mind. You start him off toward a plausible goal, and then by a sudden twist you land him nowhere at all or just where he didn't expect to go. FixQuotes. https://fixquotes.com/quotes/a-joke-is-not-a-thing-but-a-process-a-trick-you-63960/

Chicago Style
Eastman, Max. "A joke is not a thing but a process, a trick you play on the listener's mind. You start him off toward a plausible goal, and then by a sudden twist you land him nowhere at all or just where he didn't expect to go." FixQuotes. Accessed February 1, 2026. https://fixquotes.com/quotes/a-joke-is-not-a-thing-but-a-process-a-trick-you-63960/.

MLA Style (9th ed.)
"A joke is not a thing but a process, a trick you play on the listener's mind. You start him off toward a plausible goal, and then by a sudden twist you land him nowhere at all or just where he didn't expect to go." FixQuotes, https://fixquotes.com/quotes/a-joke-is-not-a-thing-but-a-process-a-trick-you-63960/. Accessed 1 Feb. 2026.

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About the Author

Max Eastman

Max Eastman (January 4, 1883 - March 25, 1969) was a Author from USA.

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