"A laugh, if purchased at the expense of propriety, costs too much"
About this Quote
The subtext is a teacher’s suspicion of the easy win. A joke that depends on indecency, cruelty, or vulgar surprise doesn’t persuade; it interrupts persuasion with a dopamine hit. Quintilian’s word choice implies a comedian’s counterfeit: laughter that’s “purchased” rather than earned. It’s bought with shock, scapegoating, or the thrill of transgression, and it often masks rhetorical laziness. If you can’t make people follow you, you make them snicker.
Context matters: Quintilian wrote as Rome’s premier theorist of oratory, tasked with forming not just eloquent speakers but “good men speaking well.” This line is a guardrail for that project. It frames ethics as technique: the orator who reaches for improper laughs may win the moment, then hemorrhage authority in the long run. The audience’s laughter becomes an indictment, not a victory, because it reveals what the speaker is willing to trade away for attention.
Quote Details
| Topic | Ethics & Morality |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Quintilian. (2026, January 16). A laugh, if purchased at the expense of propriety, costs too much. FixQuotes. https://fixquotes.com/quotes/a-laugh-if-purchased-at-the-expense-of-propriety-94444/
Chicago Style
Quintilian. "A laugh, if purchased at the expense of propriety, costs too much." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/a-laugh-if-purchased-at-the-expense-of-propriety-94444/.
MLA Style (9th ed.)
"A laugh, if purchased at the expense of propriety, costs too much." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/a-laugh-if-purchased-at-the-expense-of-propriety-94444/. Accessed 12 Feb. 2026.







