"A loser doesn't know what he'll do if he loses, but talks about what he'll do if he wins, and a winner doesn't talk about what he'll do if he wins, but knows what he'll do if he loses"
About this Quote
The winner, by contrast, is defined less by triumph than by contingency. Berne isn’t romanticizing stoicism; he’s pointing to a behavioral difference that shows up in therapy rooms and workplaces alike. People who perform well tend to have already metabolized the possibility of failure. They’ve run the mental simulation: how they’ll recover, what they’ll change, who they’ll call, what they’ll protect. That knowledge doesn’t make them pessimists; it makes them resilient and therefore quieter. If you’re prepared to lose, you don’t need to advertise winning.
The subtext is pure Berne-era transactional analysis: talk is a transaction, a bid for identity. Bragging about winning is often an attempt to purchase reassurance from an audience. Knowing what you’ll do if you lose is an internal contract, not a public performance. In mid-century America, where self-help optimism and competitive masculinity were booming, Berne’s jab lands as an anti-pep-talk: maturity isn’t positive thinking; it’s having a recovery strategy.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Berne, Eric. (2026, January 15). A loser doesn't know what he'll do if he loses, but talks about what he'll do if he wins, and a winner doesn't talk about what he'll do if he wins, but knows what he'll do if he loses. FixQuotes. https://fixquotes.com/quotes/a-loser-doesnt-know-what-hell-do-if-he-loses-but-161887/
Chicago Style
Berne, Eric. "A loser doesn't know what he'll do if he loses, but talks about what he'll do if he wins, and a winner doesn't talk about what he'll do if he wins, but knows what he'll do if he loses." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/a-loser-doesnt-know-what-hell-do-if-he-loses-but-161887/.
MLA Style (9th ed.)
"A loser doesn't know what he'll do if he loses, but talks about what he'll do if he wins, and a winner doesn't talk about what he'll do if he wins, but knows what he'll do if he loses." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/a-loser-doesnt-know-what-hell-do-if-he-loses-but-161887/. Accessed 12 Feb. 2026.











