"A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have"
About this Quote
The phrasing is classic Jobs: deceptively plain, almost folksy, but strategically hierarchical. “Our industry” creates an insider circle; “haven’t had very diverse experiences” draws a boundary inside it between the merely competent and the truly visionary. The real target isn’t diversity as a slogan, but diversity as raw material for intuition - the kind of cross-disciplinary pattern recognition Apple marketed as magic.
Context matters. This comes from a period when Silicon Valley was hardening into a monoculture of engineering-first problem solving, treating users as edge cases to be optimized. Jobs is arguing for design as anthropology: products should be shaped by a broad “understanding of the human experience,” not just specs. It’s also a self-justification. His own mythos - calligraphy classes, Buddhism, music, fonts - becomes evidence for why Apple’s choices felt inevitable after the fact.
There’s an unresolved tension, too: Jobs’s “human experience” is expansive, but filtered through one man’s curatorial control. The line is both a plea for wider horizons and a defense of taste as authority.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Jobs, Steve. (2026, January 17). A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have. FixQuotes. https://fixquotes.com/quotes/a-lot-of-people-in-our-industry-havent-had-very-24984/
Chicago Style
Jobs, Steve. "A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/a-lot-of-people-in-our-industry-havent-had-very-24984/.
MLA Style (9th ed.)
"A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/a-lot-of-people-in-our-industry-havent-had-very-24984/. Accessed 12 Feb. 2026.






