"A lot of the advertisement is done by saying: first of all, have a complex about who you are"
About this Quote
Her use of “complex” is especially pointed. It’s not “worry” or “concern” but a quasi-psychological knot, something deep enough to feel like identity. That’s the subtext: ads aren’t aiming for a passing purchase; they’re aiming to colonize your self-concept. Once your flaw feels innate, consumption starts to feel like self-improvement, even self-care, instead of compliance.
Rossellini’s authority isn’t academic; it’s insider knowledge. As an actress and model who came up inside image culture, she’s naming the mechanism from the dressing room outward: beauty standards aren’t accidental, they’re a business model. The line also carries a dry, almost weary humor - the kind that comes from recognizing how predictable the script is. Step one: dislike yourself. Step two: open your wallet. The sting is that it works because it recruits us as co-authors, inviting us to police our own bodies and personalities on the brand’s behalf.
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Citation Formats
APA Style (7th ed.)
Rossellini, Isabella. (2026, January 18). A lot of the advertisement is done by saying: first of all, have a complex about who you are. FixQuotes. https://fixquotes.com/quotes/a-lot-of-the-advertisement-is-done-by-saying-21379/
Chicago Style
Rossellini, Isabella. "A lot of the advertisement is done by saying: first of all, have a complex about who you are." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/a-lot-of-the-advertisement-is-done-by-saying-21379/.
MLA Style (9th ed.)
"A lot of the advertisement is done by saying: first of all, have a complex about who you are." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/a-lot-of-the-advertisement-is-done-by-saying-21379/. Accessed 12 Feb. 2026.





