"A lot of the American press at the time was saying 'Just watch what happens when Bertelsmann tries to buy EMI, that will be a moment of truth that will show the Commission's true colors.' Well, that deal never happened either"
About this Quote
Monti, speaking from inside the European Commission’s competition apparatus, is doing two things at once. He’s deflating a familiar U.S. narrative in which EU regulators are cast as anti-American, anti-market, or culturally protectionist. And he’s quietly reasserting what competition policy people like him want the public to believe: enforcement isn’t theater, it’s procedure, and the loudest predictions are often built on speculative mergers that die for reasons unrelated to Brussels.
The subtext is also a warning about how "moments of truth" get manufactured. Journalists (and lobbyists) love a single decisive case that reveals whether an institution is principled or political. Monti implies that reality is messier: corporate consolidation is fluid, deals are tactical, and the Commission’s "true colors" can’t be proven by a hypothetical that never clears the boardroom. The wit comes from the anticlimax - a critique of both press certainty and the craving to reduce regulatory governance to a courtroom twist ending.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Monti, Mario. (2026, February 18). A lot of the American press at the time was saying 'Just watch what happens when Bertelsmann tries to buy EMI, that will be a moment of truth that will show the Commission's true colors.' Well, that deal never happened either. FixQuotes. https://fixquotes.com/quotes/a-lot-of-the-american-press-at-the-time-was-81773/
Chicago Style
Monti, Mario. "A lot of the American press at the time was saying 'Just watch what happens when Bertelsmann tries to buy EMI, that will be a moment of truth that will show the Commission's true colors.' Well, that deal never happened either." FixQuotes. February 18, 2026. https://fixquotes.com/quotes/a-lot-of-the-american-press-at-the-time-was-81773/.
MLA Style (9th ed.)
"A lot of the American press at the time was saying 'Just watch what happens when Bertelsmann tries to buy EMI, that will be a moment of truth that will show the Commission's true colors.' Well, that deal never happened either." FixQuotes, 18 Feb. 2026, https://fixquotes.com/quotes/a-lot-of-the-american-press-at-the-time-was-81773/. Accessed 29 Mar. 2026.

