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Politics & Power Quote by Mario Monti

"A lot of the American press at the time was saying 'Just watch what happens when Bertelsmann tries to buy EMI, that will be a moment of truth that will show the Commission's true colors.' Well, that deal never happened either"

About this Quote

There is a sly bureaucratic shrug hiding in Monti's phrasing: the promised showdown never arrived, and that absence is the point. When he recalls the American press predicting a "moment of truth" around Bertelsmann buying EMI, he’s puncturing the media’s appetite for morality plays about Brussels. The line sets up an expectation of institutional hypocrisy - the Commission will "show its true colors" once real power tests it - then dissolves the drama with a flat, almost deadpan update: the deal "never happened either". Not "was blocked", not "was approved", just evaporated.

Monti, speaking from inside the European Commission’s competition apparatus, is doing two things at once. He’s deflating a familiar U.S. narrative in which EU regulators are cast as anti-American, anti-market, or culturally protectionist. And he’s quietly reasserting what competition policy people like him want the public to believe: enforcement isn’t theater, it’s procedure, and the loudest predictions are often built on speculative mergers that die for reasons unrelated to Brussels.

The subtext is also a warning about how "moments of truth" get manufactured. Journalists (and lobbyists) love a single decisive case that reveals whether an institution is principled or political. Monti implies that reality is messier: corporate consolidation is fluid, deals are tactical, and the Commission’s "true colors" can’t be proven by a hypothetical that never clears the boardroom. The wit comes from the anticlimax - a critique of both press certainty and the craving to reduce regulatory governance to a courtroom twist ending.

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APA Style (7th ed.)
Monti, Mario. (2026, February 18). A lot of the American press at the time was saying 'Just watch what happens when Bertelsmann tries to buy EMI, that will be a moment of truth that will show the Commission's true colors.' Well, that deal never happened either. FixQuotes. https://fixquotes.com/quotes/a-lot-of-the-american-press-at-the-time-was-81773/

Chicago Style
Monti, Mario. "A lot of the American press at the time was saying 'Just watch what happens when Bertelsmann tries to buy EMI, that will be a moment of truth that will show the Commission's true colors.' Well, that deal never happened either." FixQuotes. February 18, 2026. https://fixquotes.com/quotes/a-lot-of-the-american-press-at-the-time-was-81773/.

MLA Style (9th ed.)
"A lot of the American press at the time was saying 'Just watch what happens when Bertelsmann tries to buy EMI, that will be a moment of truth that will show the Commission's true colors.' Well, that deal never happened either." FixQuotes, 18 Feb. 2026, https://fixquotes.com/quotes/a-lot-of-the-american-press-at-the-time-was-81773/. Accessed 29 Mar. 2026.

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Mario Monti (born March 19, 1943) is a Public Servant from Italy.

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