Success Quote by Roy H. Williams

Repetition is the oldest con in the book, and Roy H. Williams is calling it out with a businessman’s impatience for wasted bandwidth. “A meaningless statement remains meaningless no matter how often it’s heard” pushes back against the cozy belief that familiarity turns noise into truth. In marketing, politics, and office culture, the opposite is often assumed: say it enough, and it becomes a “message,” a “vision,” a “value.” Williams punctures that spell with a blunt, almost mathematical certainty: zero times ten is still zero.

The intent feels less philosophical than tactical. This is a warning label for anyone paid to persuade: don’t confuse frequency with substance, and don’t hide behind cadence. It’s also a shot at the corporate habit of laundering emptiness through repetition - slogans that sound strategic (“We’re customer-centric”) but don’t constrain action, don’t specify tradeoffs, don’t risk being wrong. A meaningful statement can be tested; a meaningless one is designed to be untestable.

The subtext is about accountability. If language doesn’t pin you down, it can’t guide decisions, measure outcomes, or invite critique - which is exactly why empty phrases thrive in hierarchies. They let leaders sound decisive while staying immune to consequences.

Contextually, Williams is writing from a world where attention is scarce and messaging is currency. His line insists on a higher standard: if your words aren’t adding information, they’re not building trust - they’re spending it.