"A photographer must be prepared to catch and hold on to those elements which give distinction to the subject or lend it atmosphere"

This quote by Bill Brandt speaks to the value of preparation and attention to information for a photographer. It recommends that a professional photographer should be prepared to catch the special elements of a subject that make it stick out and offer it a certain environment. This might consist of the lighting, the angle, the colors, the shadows, and the structure of the image. It is the photographer's job to be familiar with these elements and to be able to record them in a manner that will highlight the very best in the subject. By being prepared and paying attention to the information, a professional photographer can develop a powerful image that will be kept in mind for years to come.