"A set definite objective must be established if we are to accomplish anything in a big way"
About this Quote
The rhetoric does quiet work. “Set” and “definite” double-lock the door against vagueness, while “objective” keeps the aim external and measurable. It’s a leader’s vocabulary, the language you use when you need a roomful of people to stop arguing about priorities and start acting as a single instrument. The conditional structure (“if we are to”) carries moral pressure without melodrama: you don’t get to complain about small outcomes if you refuse the discipline that large outcomes demand.
The subtext is a critique of scattered effort and improvisational politics. McDonald is warning that “anything” is easy to claim and hard to deliver, especially at scale. “In a big way” is doing a lot of cultural lifting: it nods to nation-building, industrial expansion, reform movements - projects where the cost of indecision multiplies, and where clarity becomes a form of power.
Contextually, a 19th-century leader would be speaking into a world of railways, bureaucracies, and mass publics. The modern echo is obvious: vision statements are cheap; a “definite objective” is the rare thing that forces trade-offs, accountability, and a shared map of the future.
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Citation Formats
APA Style (7th ed.)
McDonald, John. (2026, January 17). A set definite objective must be established if we are to accomplish anything in a big way. FixQuotes. https://fixquotes.com/quotes/a-set-definite-objective-must-be-established-if-51327/
Chicago Style
McDonald, John. "A set definite objective must be established if we are to accomplish anything in a big way." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/a-set-definite-objective-must-be-established-if-51327/.
MLA Style (9th ed.)
"A set definite objective must be established if we are to accomplish anything in a big way." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/a-set-definite-objective-must-be-established-if-51327/. Accessed 10 Feb. 2026.










