"A true leader always keeps an element of surprise up his sleeve, which others cannot grasp but which keeps his public excited and breathless"

The art of leadership often hinges on more than just the clear communication of plans or the logical execution of strategy. Charles de Gaulle’s insight highlights the subtle but powerful effect of unpredictability in leadership. When a leader consistently introduces an element of surprise, they do more than just divert attention; they inspire curiosity and engagement. Followers, subordinates, or even adversaries cannot easily anticipate the leader’s next move, which generates a dynamic atmosphere of expectation and interest.

Maintaining an element of surprise is not about deception or manipulation, but rather about strategic innovation. By holding back certain intentions or capabilities, a leader sidesteps the stagnation that predictability breeds. When people can foresee every action or capability, excitement diminishes, and engagement can weaken. Unpredictability keeps audiences attentive, eager to witness what will unfold next. This sense of suspense motivates followers, sustains morale, and can give the leader a tactical or psychological advantage over those who might oppose or compete with them.

Moreover, when people recognize that their leader is capable of inventive or unexpected action, they are less likely to underestimate them. This cultivates respect and sometimes even reverence, as others attribute greater depth, intelligence, or vision to the leader. At the same time, the leader remains in control of the narrative, using surprise not to sow chaos, but to guide and energize their followers.

The breathlessness referenced is not simply about excitement; it is about maintaining momentum and focus within a group or nation. People look to leaders not only for direction but also for inspiration and a reminder that the future is unwritten. Through the calculated use of surprise, a leader can keep hope, ambition, and excitement alive, ensuring their audience is always engaged and that their leadership remains vibrant and impactful.