"A voice can also repel, infuriate or actually make a listener ill"
About this Quote
Olson’s line lands like an offhand warning from someone who made his living turning a human throat into a product. As a mid-century announcer voice - the gleaming, authoritative soundtrack of game shows and commercials - he understood that “voice” isn’t just a delivery system for words; it’s a physical stimulus with consequences. The intent is almost corrective: people romanticize vocal charisma, but Olson insists on the darker engineering of sound. A voice can be an irritant, a provocation, even a nausea trigger. That’s not metaphor for him; it’s workplace reality.
The subtext is power. In broadcast culture, the voice enters your home uninvited, bypassing your critical defenses. Its tone can soothe you into buying something, or it can make you feel talked down to, cornered, manipulated. Olson’s triad - “repel, infuriate, or actually make…ill” - escalates from social dislike to bodily revolt, reminding us that taste isn’t purely intellectual. We experience voices with the same reflexes we bring to proximity, trust, threat, class, gender expectations, and authority. A “wrong” voice can sound like entitlement, condescension, nervousness, artificial cheer; it can also signal the friction of accents and bias, where irritation gets misnamed as “just preference.”
Context matters: Olson worked in an era obsessed with polish, when networks curated a narrow band of “acceptable” vocal timbres. His observation quietly exposes that standard as coercive. If a voice can make you sick, it can also be used to make you comply - and that’s exactly why the industry spent so much time deciding which voices deserved the microphone.
The subtext is power. In broadcast culture, the voice enters your home uninvited, bypassing your critical defenses. Its tone can soothe you into buying something, or it can make you feel talked down to, cornered, manipulated. Olson’s triad - “repel, infuriate, or actually make…ill” - escalates from social dislike to bodily revolt, reminding us that taste isn’t purely intellectual. We experience voices with the same reflexes we bring to proximity, trust, threat, class, gender expectations, and authority. A “wrong” voice can sound like entitlement, condescension, nervousness, artificial cheer; it can also signal the friction of accents and bias, where irritation gets misnamed as “just preference.”
Context matters: Olson worked in an era obsessed with polish, when networks curated a narrow band of “acceptable” vocal timbres. His observation quietly exposes that standard as coercive. If a voice can make you sick, it can also be used to make you comply - and that’s exactly why the industry spent so much time deciding which voices deserved the microphone.
Quote Details
| Topic | Music |
|---|---|
| Source | Help us find the source |
More Quotes by Johnny
Add to List





