"A writer's ambition should be to trade a hundred contemporary readers for ten readers in ten years' time and for one reader in a hundred years' time"
About this Quote
The subtext is a rebuke to the literary marketplace and its hunger for immediacy. Contemporary readers come cheap: they’re surrounded by your moment’s slogans, references, and tribal passwords. They can mistake recognition for insight. Koestler, who moved through ideologies and then became one of their fiercest critics, knew how quickly “timely” work turns into period furniture. His novels and essays were forged in the pressure chamber of totalitarianism, propaganda, and mass persuasion. In that context, the desire for longevity isn’t just aesthetic snobbery; it’s moral self-defense. Write for the crowd and you risk becoming the crowd’s instrument.
The quote works because it flatters and challenges at once. It offers the romance of posterity, but sets the price: isolation, misunderstanding, maybe irrelevance in your own lifetime. That “one reader in a hundred years” is both a saint and a judge - proof you wrote something sturdier than fashion, and a reminder that the only lasting audience is the one you can’t possibly court.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Koestler, Arthur. (2026, January 16). A writer's ambition should be to trade a hundred contemporary readers for ten readers in ten years' time and for one reader in a hundred years' time. FixQuotes. https://fixquotes.com/quotes/a-writers-ambition-should-be-to-trade-a-hundred-109165/
Chicago Style
Koestler, Arthur. "A writer's ambition should be to trade a hundred contemporary readers for ten readers in ten years' time and for one reader in a hundred years' time." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/a-writers-ambition-should-be-to-trade-a-hundred-109165/.
MLA Style (9th ed.)
"A writer's ambition should be to trade a hundred contemporary readers for ten readers in ten years' time and for one reader in a hundred years' time." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/a-writers-ambition-should-be-to-trade-a-hundred-109165/. Accessed 12 Feb. 2026.



