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Daily Inspiration Quote by Robert Sternberg

"ACT and SAT each have their own parts of the country. The GRE has its lock on graduate admissions. And so, one could blame the companies, but really, economically, they have no incentive to change things very much because they're getting the business"

About this Quote

Standardized testing here is framed less as a neutral measure of merit than as a well-defended market territory. Sternberg’s phrasing - “each have their own parts of the country” - treats the ACT/SAT divide like competing cable providers carving up regions, not civic institutions serving students. That metaphor does quiet work: it nudges the reader to see “choice” as an illusion produced by distribution deals, school district habits, and brand inertia. Then comes the GRE’s “lock,” a blunt word that implies gatekeeping by design, not by accident.

The real target isn’t students’ anxiety or educators’ overreliance; it’s the economic logic that makes reform unlikely. Sternberg anticipates the easy villain story (“blame the companies”) and swerves: yes, corporations profit, but the deeper problem is structural. If the product is admissions legitimacy - a simple number that helps institutions sort applicants quickly - then there’s little incentive to complicate the pipeline with richer, costlier evaluations. The tests persist because they solve a bureaucratic problem efficiently, not because they capture intelligence perfectly.

Context matters: Sternberg, a major figure in intelligence research and assessment, has long challenged narrow definitions of “ability.” His critique lands as insider realism rather than outsider outrage. The subtext is a warning to reformers: moral arguments about fairness won’t budge a system stabilized by revenue, convenience, and institutional risk-aversion. Change requires altering incentives, not just criticizing outcomes.

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APA Style (7th ed.)
Sternberg, Robert. (2026, January 16). ACT and SAT each have their own parts of the country. The GRE has its lock on graduate admissions. And so, one could blame the companies, but really, economically, they have no incentive to change things very much because they're getting the business. FixQuotes. https://fixquotes.com/quotes/act-and-sat-each-have-their-own-parts-of-the-125880/

Chicago Style
Sternberg, Robert. "ACT and SAT each have their own parts of the country. The GRE has its lock on graduate admissions. And so, one could blame the companies, but really, economically, they have no incentive to change things very much because they're getting the business." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/act-and-sat-each-have-their-own-parts-of-the-125880/.

MLA Style (9th ed.)
"ACT and SAT each have their own parts of the country. The GRE has its lock on graduate admissions. And so, one could blame the companies, but really, economically, they have no incentive to change things very much because they're getting the business." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/act-and-sat-each-have-their-own-parts-of-the-125880/. Accessed 30 Mar. 2026.

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Robert Sternberg (born December 8, 1949) is a Educator from USA.

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