"Actually, the fun part was not knowing what the heck I was going to be doing"
About this Quote
The phrase “the heck” matters. It’s casual, slightly self-mocking, a pop-star refusal of guru talk. Instead of selling mystique, they demystify the process: the fun was in not knowing. That’s a quietly radical stance in an industry built on branding, predictability, and the pressure to repeat what worked last time. For an artist whose career has been defined by reinvention across languages, markets, and eras of pop (from late-90s J-pop dominance to streaming-age experimentation), the line reads like a thesis statement: novelty isn’t a marketing strategy, it’s an internal need.
Subtext: surrender can be a method. When Utada praises the blank space, they’re also praising trust - in instincts, collaborators, and the audience’s ability to follow. In a culture that treats uncertainty as a PR risk, this quote turns it into the reward.
Quote Details
| Topic | Excitement |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Hikaru, Utada. (2026, January 16). Actually, the fun part was not knowing what the heck I was going to be doing. FixQuotes. https://fixquotes.com/quotes/actually-the-fun-part-was-not-knowing-what-the-90722/
Chicago Style
Hikaru, Utada. "Actually, the fun part was not knowing what the heck I was going to be doing." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/actually-the-fun-part-was-not-knowing-what-the-90722/.
MLA Style (9th ed.)
"Actually, the fun part was not knowing what the heck I was going to be doing." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/actually-the-fun-part-was-not-knowing-what-the-90722/. Accessed 12 Feb. 2026.








