"Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game"

Jaron Lanier's quote invites marketers and marketers to reassess their approach to consumer engagement by suggesting a more nuanced and holistic strategy that engages various cognitive procedures in the brain rather than relying on conventional or superficial methods. Lanier is a leader in virtual truth and a vital analyst on the digital age, so his perspective brings weight in comprehending how innovation and human perception can connect in more meaningful ways.

When Lanier points out "bringing new experiences to different parts of the brain", he is advocating for a multi-dimensional method to audience engagement. Standard marketing typically targets the rational part of the brain-- generally through simple messaging and contacts us to action. However, Lanier suggests that brands ought to likewise engage locations of the brain responsible for emotions, memories, and sensory experiences to produce a more profound effect. This might involve using immersive innovations like increased truth (AR) or virtual reality (VR) to create experiences that are not simply aesthetically but likewise emotionally interesting.

The second part of the quote, "It's a more profound idea than just dropping a billboard into a computer game", contrasts this deeper method with a more simple and less efficient strategy. Merely positioning a billboard in a video game might capture a gamer's eye briefly, but it does not engage them on multiple cognitive and emotional levels. Lanier's concept is to utilize interactive and immersive innovation to produce experiences that resonate on an individual level, leading to a more substantial and lasting connection with the brand.

In essence, Lanier is promoting for a paradigm shift in marketing strategies-- from superficial impression-making to developing experiences that are deeply interesting. This approach not just captures attention however likewise fosters a strong, remarkable relationship between the customer and the brand, engaging several cognitive functions and enriching the general customer experience.