"Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless"
- Sinclair Lewis
About this Quote
Sinclair Lewis's quote offers a cynical point of view on the function of marketing in the economic landscape. In the beginning glimpse, it acknowledges marketing as a vital component of economic activity, recommending it offers an affordable methods of promoting and offering products. However, the latter part of the statement adds a layer of sarcasm and critique by insinuating that advertising is particularly useful for offering products of little intrinsic value.
By explaining marketing as the "least expensive method of offering products", Lewis might be highlighting the cost-efficiency of marketing compared to other sales techniques, such as direct sales efforts or production of remarkable products. The implication here is that advertising permits services to reach a huge audience at a reasonably low expense, developing awareness and need for their products. In doing so, companies can attain substantial sales volumes without the need for considerable investments in product quality or distribution.
The latter part of the quote--"particularly if the goods are useless"-- functions as a biting commentary on consumerism and the power of persuasive marketing. Lewis suggests that marketing can artificially pump up the viewed worth of items that might otherwise do not have intrinsic worth. This highlights a prospective manipulative aspect of advertising, where the allure of clever marketing can overshadow the true quality or necessity of a product. In this sense, advertising can create a need based on understanding instead of actual value, guiding consumer behavior irrespective of the product's genuine worth.
This analysis raises vital questions about customer awareness and duty. It challenges society to review how marketing influences acquiring choices and what constitutes genuinely valuable goods. Lewis's quote functions as a tip to consumers to seriously evaluate the inspirations behind advertisements and to look beyond surface-level attract assess the true worth of the products being offered. Thus, the quote acts both as an observation of economic practices and a review of the ethical implications within consumer culture.
This quote is written / told by Sinclair Lewis between February 7, 1885 and January 10, 1951. He/she was a famous Novelist from USA.
The author also have 14 other quotes.
"Philanthropy is commendable, but it must not cause the philanthropist to overlook the circumstances of economic injustice which make philanthropy necessary"
"States get to improve transportation infrastructure; that creates economic development, puts people back to work and, most important, enhances safety and improves local communities"
"Our people can draw on the tremendous strides made in recent years, not only in terms of advancing themselves spiritually and materially, but also in having weathered social and economic turbulence, triggered, in the main, by factors not of their own creation"
"Economic depression cannot be cured by legislative action or executive pronouncement. Economic wounds must be healed by the action of the cells of the economic body - the producers and consumers themselves"
"It's not just the effect of technology on the environment, on religion, on the economic structure, on society, on politics, etc. It's that everything now exists in technology to the point where technology is the new and comprehensive host of nature of life"
"Oil and gas have been important drivers of Norway's economic growth, but we must invest in renewable energy and new technologies to secure a sustainable future"
"The first panacea for a mismanaged nation is inflation of the currency; the second is war. Both bring a temporary prosperity; both bring a permanent ruin. But both are the refuge of political and economic opportunists"
