"Advertising is the art of making whole lies out of half truths"
- Edgar A. Shoaff
About this Quote
This quote by Edgar A. Shoaff speaks to the power of marketing and just how it can be used to manipulate the fact. Advertising and marketing is a kind of communication that is utilized to persuade individuals to acquire a services or product. It is commonly utilized to make a service or product show up better than it actually is. The quote suggests that marketers use half-truths to create a misconception of a product or service. They use clever phrasing as well as influential strategies to make the services or product show up better than it really is. This quote is a pointer that advertisers commonly make use of deceitful strategies to make a services or product appear extra appealing than it in fact is. It is essential to be knowledgeable about these tactics and to be mindful of the info provided in ads.
This quote is written / told by Edgar A. Shoaff between August 28, 1904 and November 13, 1993. He was a famous author from USA.
The author also have 2 other quotes.
"Art is not merely an imitation of the reality of nature, but in truth a metaphysical supplement to the reality of nature, placed alongside thereof for its conquest"
"Art is exalted above religion and race. Not a single solitary soul these days believes in the religions of the Assyrians, the Egyptians and the Greeks... Only their art, whenever it was beautiful, stands proud and exalted, rising above all time"