"Advertising is the modern substitute for argument; its function is to make the worse appear the better"

This quote by George Santayana talks to the power of advertising and its ability to manipulate public opinion. Marketing is utilized to make a services or product appear more desirable than it actually is. It can be used to make a product appear better than its rivals, even if it is not. Marketing can also be utilized to make a product appear preferred than it actually is, by exaggerating its functions or advantages. This quote recommends that advertising is a kind of manipulation, and that it can be utilized to make the worse appear the better. This is a pointer that we should know the power of marketing and bear in mind the messages we are exposed to. We need to be crucial of the information we get and be sure to do our own research before making any choices.