"Advertising reflects the mores of society, but it does not influence them"
- David Ogilvy
About this Quote
This quote by David Ogilvy recommends that marketing is a reflection of the worths and beliefs of society, however it does not have the power to shape or affect them. Ogilvy indicates that advertising is a reflection of the culture and worths of a society, and it is a way for business to communicate their message to the public. Nevertheless, it does not have the power to shape or affect the worths and beliefs of society. Marketing can be utilized to affect people's opinions and behavior, however it can not create or alter the values and beliefs of a society. Ogilvy's quote suggests that advertising is a reflection of the culture and values of a society, but it does not have the power to form or affect them.
"Having soon discovered to be great, I must appear so, and therefore studiously avoided mixing in society, and wrapped myself in mystery, devoting my time to fasting and prayer"
"Without culture, and the relative freedom it implies, society, even when perfect, is but a jungle. This is why any authentic creation is a gift to the future"
