"Aerodynamically, the bumble bee shouldn't be able to fly, but the bumble bee doesn't know it so it goes on flying anyway"
About this Quote
The bumblebee line is a small masterpiece of corporate mythmaking: it borrows the aura of science to give permission to ignore it. Aerodynamics becomes a stand-in for every credential, gatekeeper, or spreadsheet that says, "Not you". Then Ash flips it with a wink - the bee "doesn't know it" - turning ignorance into a kind of fuel. The intent isn't to debate physics; it's to dramatize a mindset. Belief, in this story, outruns expertise.
The subtext is tailor-made for Mary Kay Ash's world: mid-century American business culture where women were routinely told their ambitions were impractical, improper, or simply impossible. If the rules were written to exclude you, the most radical move is to keep moving as if they weren't. That framing converts structural barriers into a personal narrative of defiance: not "the system is wrong", but "your doubt is irrelevant."
It also reveals the rhetorical genius (and the risk) of motivational capitalism. By making success feel like a triumph of attitude over reality, the quote empowers - and quietly relocates responsibility. If you fly, it's because you believed. If you don't, the implication is that you "knew too much", listened too closely, hesitated. For an audience of saleswomen building careers in a skeptical marketplace, that story is intoxicating: a pocket-sized parable that turns being underestimated into a competitive edge.
The subtext is tailor-made for Mary Kay Ash's world: mid-century American business culture where women were routinely told their ambitions were impractical, improper, or simply impossible. If the rules were written to exclude you, the most radical move is to keep moving as if they weren't. That framing converts structural barriers into a personal narrative of defiance: not "the system is wrong", but "your doubt is irrelevant."
It also reveals the rhetorical genius (and the risk) of motivational capitalism. By making success feel like a triumph of attitude over reality, the quote empowers - and quietly relocates responsibility. If you fly, it's because you believed. If you don't, the implication is that you "knew too much", listened too closely, hesitated. For an audience of saleswomen building careers in a skeptical marketplace, that story is intoxicating: a pocket-sized parable that turns being underestimated into a competitive edge.
Quote Details
| Topic | Never Give Up |
|---|---|
| Source | Later attribution: The Exceptions To The Rules Are You one? You Can BE - How... (E. Michelle Lee, 2012) modern compilationISBN: 9781105793004 · ID: QuHAAwAAQBAJ
Evidence:
... Aerodynamically , the bumble bee shouldn't be able to fly , but the bumble bee doesn't know it so it goes on flying anyway . ” - Mary Kay Ash M y Business is my ministry to helping others . It is my faith , beliefs , struggles , and ... |
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