Creativity Quote by Bobby Sherman

In a business famous for manufacturing stars, Bobby Sherman is staking a stubbornly old-fashioned claim: the point is talent, not the machinery around it. The phrasing does a lot of work. “Again” signals a refrain, the kind you repeat when you’re tired of being misunderstood or when the room keeps drifting back to the shiny distractions - publicity, image, connections, the marketable “story.” He’s not discovering a truth; he’s reasserting it against an industry that routinely behaves as if the truth were negotiable.

“Real import” is also telling. It’s slightly formal, almost corrective, like a reminder slipped into a conversation that’s gotten too transactional. Sherman isn’t just praising skill; he’s drawing a line between being in music as craft and being in music as commerce. In the late ’60s and early ’70s, he was a teen idol in a system that often treated performers as products first and musicians second. Coming from someone whose fame was tightly interwoven with television, marketing, and teen-magazine mythology, the insistence on talent reads less like branding and more like a defensive reclaiming of authorship.

The subtext is a quiet rebuke: if you’re in this “business” for the business, you’ll be hollowed out by it. Talent becomes the one durable asset, the thing that outlasts trends and survives the fickleness of attention. It’s an artist reminding the audience - and maybe himself - that legitimacy isn’t granted by spotlight. It’s earned in the work.