"Alinsky's 1971 book, "Rules for Radicals," is a favorite of the Obamas. Michele Obama quoted it at the Democratic Convention. One Alinsky tactic is to "Pick the target, freeze it, personalize it, and polarize it." That's what the White House did in targeting Rush Limbaugh, Rick Santelli and Jim Cramer"
About this Quote
The quoted tactic - “Pick the target, freeze it, personalize it, and polarize it” - functions like a confession projected outward. It’s a tidy description of modern message discipline, and Rove knows it. The subtext is: they’re doing politics the dirty way, and if you feel besieged, you’re right. Listing Limbaugh, Santelli, and Cramer isn’t random; it’s a curated lineup of conservative media power (Limbaugh), populist Tea Party spark (Santelli), and a Wall Street commentator who became a symbol of elite failure (Cramer). By bundling them, Rove frames criticism of each as a single coordinated campaign against “voices,” not separate episodes with different stakes.
Context matters: the early Obama years were a knife-fight over legitimacy, not just policy. Rove’s intent is to shift attention away from what those figures said or did and toward the alleged authoritarian method of responding. It’s rhetoric designed to make the messenger the scandal - and to preempt critique by casting it as a tactic rather than an argument.
Quote Details
| Topic | Freedom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rove, Karl. (2026, January 16). Alinsky's 1971 book, "Rules for Radicals," is a favorite of the Obamas. Michele Obama quoted it at the Democratic Convention. One Alinsky tactic is to "Pick the target, freeze it, personalize it, and polarize it." That's what the White House did in targeting Rush Limbaugh, Rick Santelli and Jim Cramer. FixQuotes. https://fixquotes.com/quotes/alinskys-1971-book-rules-for-radicals-is-a-103741/
Chicago Style
Rove, Karl. "Alinsky's 1971 book, "Rules for Radicals," is a favorite of the Obamas. Michele Obama quoted it at the Democratic Convention. One Alinsky tactic is to "Pick the target, freeze it, personalize it, and polarize it." That's what the White House did in targeting Rush Limbaugh, Rick Santelli and Jim Cramer." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/alinskys-1971-book-rules-for-radicals-is-a-103741/.
MLA Style (9th ed.)
"Alinsky's 1971 book, "Rules for Radicals," is a favorite of the Obamas. Michele Obama quoted it at the Democratic Convention. One Alinsky tactic is to "Pick the target, freeze it, personalize it, and polarize it." That's what the White House did in targeting Rush Limbaugh, Rick Santelli and Jim Cramer." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/alinskys-1971-book-rules-for-radicals-is-a-103741/. Accessed 13 Feb. 2026.




