"All action is for the sake of some end; and rules of action, it seems natural to suppose, must take their whole character and color from the end to which they are subservient"
About this Quote
The subtext is a warning about moral theater. Rules that claim to be neutral often conceal whose ends they protect. If a rule’s real function is to preserve hierarchy, shame dissent, or sanitize cruelty, then the “end” is doing the ethical work while the rule provides cover. Mill’s language doesn’t just invite evaluation; it demands accountability: name the end, then defend it.
Context matters. Writing in a 19th-century Britain wrestling with industrial capitalism, expanding democracy, and entrenched social conformity, Mill is building the philosophical plumbing for liberal reform. This is the mentality behind utilitarianism’s provocation and, later, the harm principle: restrictions on freedom can’t hide behind tradition or piety; they must justify themselves in terms of human well-being.
Why it works rhetorically is its quiet inversion. Mill doesn’t shout down moralists; he politely assumes their shared rationality (“it seems natural to suppose”) and then flips the hierarchy. Ends first. Rules second. If that makes you uneasy, that’s the point: it forces every tidy “ought” to show its receipts.
Quote Details
| Topic | Ethics & Morality |
|---|---|
| Source | John Stuart Mill, Utilitarianism , chapter 'What Utilitarianism Is' (contains the passage beginning “All action is for the sake of some end; and rules of action…”). |
| Cite |
Citation Formats
APA Style (7th ed.)
Mill, John Stuart. (2026, January 14). All action is for the sake of some end; and rules of action, it seems natural to suppose, must take their whole character and color from the end to which they are subservient. FixQuotes. https://fixquotes.com/quotes/all-action-is-for-the-sake-of-some-end-and-rules-32177/
Chicago Style
Mill, John Stuart. "All action is for the sake of some end; and rules of action, it seems natural to suppose, must take their whole character and color from the end to which they are subservient." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/all-action-is-for-the-sake-of-some-end-and-rules-32177/.
MLA Style (9th ed.)
"All action is for the sake of some end; and rules of action, it seems natural to suppose, must take their whole character and color from the end to which they are subservient." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/all-action-is-for-the-sake-of-some-end-and-rules-32177/. Accessed 21 Feb. 2026.






