Success Quote by Alex Hormozi

A classic Hormozi move: take the messy chaos of entrepreneurship and reduce it to a clean lever you can pull. "All else being equal" is the tiny legal disclaimer that makes the line work. He’s admitting reality is complicated, then immediately bracketing that complexity so the listener can focus on one controllable input: leads. The ellipsis does rhetorical work too, a quick pause that mimics a founder’s internal debate before deciding to stop philosophizing and start measuring.

The intent is aggressively practical. Hormozi isn’t selling inspiration; he’s selling throughput. Double the leads, double the business: a blunt equation that nudges entrepreneurs away from tinkering with logos, apps, and "strategy decks" and toward the unglamorous act of getting more people into the top of the funnel. It’s a corrective to the common founder fantasy that better ideas automatically create demand. In his world, demand is manufactured, not discovered.

The subtext is also a cultural one: marketing isn’t a dirty word, it’s the engine. In an online business climate flooded with creator-CEOs and "build in public" aesthetics, the quote privileges distribution over vibe. It flatters a certain kind of operator mindset: if growth is math, then your feelings are irrelevant.

Context matters, because the line is truer in some businesses than others. If your conversion, pricing, and capacity really stay stable, leads scale revenue. If they don’t, more leads can just amplify bottlenecks and waste. Hormozi’s point isn’t that the equation is universally literal; it’s that most businesses are underfed at the top, and fixing that is usually the highest-leverage first move.