"All of the books in the world contain no more information than is broadcast as video in a single large American city in a single year. Not all bits have equal value"
About this Quote
The subtext is a critique of a culture that treats new channels as new knowledge. Broadcast video, especially in Sagan’s late-20th-century America, is optimized for attention, advertising, and emotion. It’s fast, repetitive, and engineered to be consumed without friction. Books are slow, cumulative, and often resistant. Sagan isn’t nostalgic for paper; he’s warning that the medium’s incentives shape the mind. You can be drenched in “bits” and still be intellectually malnourished.
That final sentence is the knife. “Not all bits have equal value” reads like a scientific understatement, but it’s a moral argument disguised as an engineering principle. In information theory, bits are bits; in civic life, they’re not. A documentary and an ad, a lecture and a panic segment, occupy the same bandwidth while doing opposite work on the public. Sagan’s broader context - his skepticism about pseudoscience and his anxiety over a technologically sophisticated, critically untrained society - is all here. He’s not asking us to unplug; he’s asking us to learn how to weigh, filter, and doubt, especially when the signal is loudest.
Quote Details
| Topic | Knowledge |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Sagan, Carl. (2026, January 17). All of the books in the world contain no more information than is broadcast as video in a single large American city in a single year. Not all bits have equal value. FixQuotes. https://fixquotes.com/quotes/all-of-the-books-in-the-world-contain-no-more-30388/
Chicago Style
Sagan, Carl. "All of the books in the world contain no more information than is broadcast as video in a single large American city in a single year. Not all bits have equal value." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/all-of-the-books-in-the-world-contain-no-more-30388/.
MLA Style (9th ed.)
"All of the books in the world contain no more information than is broadcast as video in a single large American city in a single year. Not all bits have equal value." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/all-of-the-books-in-the-world-contain-no-more-30388/. Accessed 12 Feb. 2026.







