"All publicity is good, except an obituary notice"
About this Quote
The intent isn’t just to get a laugh; it’s to expose a cynical bargain artists are pressured to make. Publicity becomes a currency so powerful that the only “bad” kind is the kind that ends your ability to spend it. Under the joke sits a bleak observation about how reputations are manufactured: scandal, notoriety, and spectacle can be career fuel, while substance is often secondary. Behan, a dramatist with a famously turbulent public persona, knew how quickly the public eye turns a writer into a character - and how that character can start consuming the work.
Context matters: mid-century literary culture was tightening its relationship with mass media, with writers increasingly marketed as personalities. Behan’s quip reads like a preemptive self-defense against that machine. It admits complicity while mocking the rules, suggesting that “good publicity” is less about truth than about continued visibility. The obituary exception is the final twist: the only real scandal is disappearance.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Behan, Brendan. (2026, January 15). All publicity is good, except an obituary notice. FixQuotes. https://fixquotes.com/quotes/all-publicity-is-good-except-an-obituary-notice-14016/
Chicago Style
Behan, Brendan. "All publicity is good, except an obituary notice." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/all-publicity-is-good-except-an-obituary-notice-14016/.
MLA Style (9th ed.)
"All publicity is good, except an obituary notice." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/all-publicity-is-good-except-an-obituary-notice-14016/. Accessed 19 Feb. 2026.









