"All publicity is good, except an obituary notice"
About this Quote
Behan’s line is the kind of joke that smiles while it sharpens the knife. “All publicity is good” borrows the hustler’s mantra - the idea that attention, even hostile attention, can be converted into cultural capital. Then he snaps it shut with “except an obituary notice,” a punchline that turns self-promotion into a mortality gag. The wit works because it’s structured like a slogan and ends like a tombstone: a neat collision of modern media logic and the oldest limit there is.
The intent isn’t just to get a laugh; it’s to expose a cynical bargain artists are pressured to make. Publicity becomes a currency so powerful that the only “bad” kind is the kind that ends your ability to spend it. Under the joke sits a bleak observation about how reputations are manufactured: scandal, notoriety, and spectacle can be career fuel, while substance is often secondary. Behan, a dramatist with a famously turbulent public persona, knew how quickly the public eye turns a writer into a character - and how that character can start consuming the work.
Context matters: mid-century literary culture was tightening its relationship with mass media, with writers increasingly marketed as personalities. Behan’s quip reads like a preemptive self-defense against that machine. It admits complicity while mocking the rules, suggesting that “good publicity” is less about truth than about continued visibility. The obituary exception is the final twist: the only real scandal is disappearance.
The intent isn’t just to get a laugh; it’s to expose a cynical bargain artists are pressured to make. Publicity becomes a currency so powerful that the only “bad” kind is the kind that ends your ability to spend it. Under the joke sits a bleak observation about how reputations are manufactured: scandal, notoriety, and spectacle can be career fuel, while substance is often secondary. Behan, a dramatist with a famously turbulent public persona, knew how quickly the public eye turns a writer into a character - and how that character can start consuming the work.
Context matters: mid-century literary culture was tightening its relationship with mass media, with writers increasingly marketed as personalities. Behan’s quip reads like a preemptive self-defense against that machine. It admits complicity while mocking the rules, suggesting that “good publicity” is less about truth than about continued visibility. The obituary exception is the final twist: the only real scandal is disappearance.
Quote Details
| Topic | Witty One-Liners |
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