"All this improvement is great, but all that does is get us in the game to play for improvements that we need in the future, so that we can be aggressive in the marketplace"
About this Quote
The subtext is defensive and urgent: whatever gains have been made, they were likely overdue, and they still don’t close the gap with rivals. “Get us in the game” is a deliberately modest metaphor, implying the company had been on the sidelines - not innovating fast enough, not pricing right, not executing. And “play for improvements that we need in the future” is a subtle admission that the current fixes are incremental, maybe even cosmetic. The real fight is ahead.
Then comes the most revealing phrase: “be aggressive in the marketplace.” Aggression is a posture investors like to hear, but it’s also code. It signals cost-cutting, product bets, restructuring, and a willingness to take pain now to avoid irrelevance later. In the context of late-20th/early-21st-century American auto, where Wagoner’s GM was squeezed by Japanese efficiency and shifting consumer expectations, this is the language of a legacy giant trying to turn “catching up” into a strategy - and trying to convince employees and shareholders that stability is not the goal. Survival is.
Quote Details
| Topic | Vision & Strategy |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Wagoner, Rick. (2026, January 17). All this improvement is great, but all that does is get us in the game to play for improvements that we need in the future, so that we can be aggressive in the marketplace. FixQuotes. https://fixquotes.com/quotes/all-this-improvement-is-great-but-all-that-does-71837/
Chicago Style
Wagoner, Rick. "All this improvement is great, but all that does is get us in the game to play for improvements that we need in the future, so that we can be aggressive in the marketplace." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/all-this-improvement-is-great-but-all-that-does-71837/.
MLA Style (9th ed.)
"All this improvement is great, but all that does is get us in the game to play for improvements that we need in the future, so that we can be aggressive in the marketplace." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/all-this-improvement-is-great-but-all-that-does-71837/. Accessed 12 Feb. 2026.



