"Americans are apt to be unduly interested in discovering what average opinion believes average opinion to be"
About this Quote
Keynes is writing from the vantage point of an economist who watched markets and governments move on sentiment, not just facts. In the early 20th century - mass newspapers, polling's rise, advertising, and the churn of modern finance - public judgment starts to look less like deliberation and more like a feedback loop. His broader work on "animal spirits" and expectations makes the subtext clearer: when people anchor decisions to what they assume others will do, collective behavior can swing wildly. The irony is that the "average" becomes a kind of idol precisely because no one wants to be caught alone with an unfashionable view.
The line also lands as a cultural read on American modernity: a democratic society that prizes public opinion can slide into worshipping its own reflection. Keynes isn't mocking curiosity about others; he's warning about a self-referential crowd psychology where media, markets, and politics converge around the same anxious question: not "Is it true?" but "Is it what people like us are supposed to think?"
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Keynes, John Maynard. (2026, January 17). Americans are apt to be unduly interested in discovering what average opinion believes average opinion to be. FixQuotes. https://fixquotes.com/quotes/americans-are-apt-to-be-unduly-interested-in-32141/
Chicago Style
Keynes, John Maynard. "Americans are apt to be unduly interested in discovering what average opinion believes average opinion to be." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/americans-are-apt-to-be-unduly-interested-in-32141/.
MLA Style (9th ed.)
"Americans are apt to be unduly interested in discovering what average opinion believes average opinion to be." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/americans-are-apt-to-be-unduly-interested-in-32141/. Accessed 18 Feb. 2026.











