Daily Inspiration Quote by George Weinberg

Attention is a kind of currency, and Weinberg is reminding you it doesn’t just buy access to meaning; it manufactures meaning. The line has the clean, clinical tone of a psychologist watching how people accidentally build their own priorities. It’s not “follow your passion” uplift. It’s closer to a warning: the moment you invest time, care, or sacrifice into someone or something, your mind starts upgrading its importance to justify the expenditure. Commitment doesn’t simply reflect value; it creates it.

The intent here is practical and slightly unsettling. Weinberg points to a feedback loop that shows up everywhere from relationships to careers to ideologies: you give, you attach; you attach, you give more. This is how devotion forms, but also how people get trapped. The subtext is that “importance” isn’t an objective property out in the world waiting to be discovered. It’s an emotional construction project. The hammer is your attention.

Coming from a psychologist, the context reads like a distillation of mid-to-late 20th-century therapeutic realism: human beings narrate themselves into coherence. If you keep showing up for a person who treats you poorly, you may start protecting the relationship’s meaning rather than your own wellbeing. If you pour years into a job or a cause, it becomes harder to admit it’s hollow, because that would also make your investment feel wasted. Weinberg’s sentence works because it flips the romantic story of “finding what matters” into the more honest story of “deciding what matters” - often without noticing you’ve made the decision.