"An idea is a point of departure and no more. As soon as you elaborate it, it becomes transformed by thought"

This quote by Pablo Picasso speaks to the imaginative process of concept generation. An idea is simply the beginning, a starting point. It is just when we put in the time to think about it, to elaborate on it, that it can end up being something more. It is through the process of thinking and elaboration that an idea can be changed into something concrete. This change is the outcome of the imaginative procedure, and it is only through this procedure that an idea can end up being something more than simply a point of departure. Picasso's quote is a pointer that ideas are just the start, which it is through the process of thinking and elaboration that an idea can become something more.