"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service"

This quote by Daniel J. Boorstin emphasizes the significance of developing an image that properly reflects the personality of an individual, organization, corporation, item, or service. An image is not just a logo or a slogan, but rather a thoroughly crafted representation of the entity it is connected with. It is a method to communicate the values, beliefs, and goals of the entity to the public. An image must be special and memorable, and need to be able to capture the essence of the entity it is representing. It ought to be able to stimulate a psychological action from the general public, and need to have the ability to produce a lasting impression. An image must be able to convey the message of the entity in a clear and succinct manner. Simply put, an image is an effective tool that can be used to develop a favorable and lasting impression of a private, institution, corporation, item, or service.