"An inventor fails 999 times, and if he succeeds once, he's in. He treats his failures simply as practice shots"
About this Quote
Kettering came out of the early 20th-century American lab-and-factory ecosystem, where invention was increasingly industrial: teams, budgets, prototypes, deadlines, patents. In that context, "practice shots" is a telling metaphor. It borrows from sports and marksmanship, arenas where repetition is expected and misses are information, not indictments. The subtext is anti-romantic: invention isn’t lightning; it’s aim. You don’t wait for inspiration, you calibrate.
"He's in" is equally revealing. The success threshold isn’t moral or aesthetic; it’s gatekeeping by outcome. One working breakthrough buys entry into legitimacy, capital, and the storybook version of genius. Kettering is quietly critiquing that bargain while also teaching you how to survive it: treat the long stretch of public invisibility and private disappointment as part of the process, not evidence you don’t belong.
There’s also a managerial undertone. This is the rhetoric that makes experimentation fundable: if failure is practice, then the expense is justified, the timeline tolerable, the ego less fragile. It’s a worldview built for iteration, not perfection.
Quote Details
| Topic | Resilience |
|---|---|
| Source | Later attribution: The Wealthy Mind (Train Your Mind & Attract Money Effortl... (ARX Reads) modern compilationID: hFkjEAAAQBAJ
Evidence:
... Charles F. Kettering once said, “An inventor fails 999 times, and if he succeeds once, he's in. He treats his failures simply as practice shots.” That is true for just about any activity that you can name because winning is a decision ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Kettering, Charles F. (2026, March 3). An inventor fails 999 times, and if he succeeds once, he's in. He treats his failures simply as practice shots. FixQuotes. https://fixquotes.com/quotes/an-inventor-fails-999-times-and-if-he-succeeds-9672/
Chicago Style
Kettering, Charles F. "An inventor fails 999 times, and if he succeeds once, he's in. He treats his failures simply as practice shots." FixQuotes. March 3, 2026. https://fixquotes.com/quotes/an-inventor-fails-999-times-and-if-he-succeeds-9672/.
MLA Style (9th ed.)
"An inventor fails 999 times, and if he succeeds once, he's in. He treats his failures simply as practice shots." FixQuotes, 3 Mar. 2026, https://fixquotes.com/quotes/an-inventor-fails-999-times-and-if-he-succeeds-9672/. Accessed 4 Mar. 2026.











