"And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations"

This quote by Paul Hawken speaks with the growing trend of organizations wanting to do the right thing. He thinks that services are inspired to do the best thing not only for their own advantage, but also for the benefit of their employees and clients. He likewise believes that this pattern holds true for global corporations, although it might be more difficult to reveal in those circumstances. This quote speaks to the value of services taking responsibility for their actions and aiming to do the ideal thing, not only for their own benefit, but for the advantage of their workers and consumers. It is a reminder that organizations must aim to be ethical and accountable in their operations, and that doing the right thing is not only useful for the business, but likewise for the people it serves.