"And how is clarity to be achieved? Mainly by taking trouble and by writing to serve people rather than to impress them"
About this Quote
The pivot is the second clause: write “to serve people rather than to impress them.” Lucas is quietly accusing a certain kind of writer - and a whole academic culture - of confusing difficulty with intelligence. The subtext is social: obscurity can be a status signal, a way to keep your audience at arm’s length while still looking authoritative. If readers don’t understand, the writer can pose as deep; the failure becomes proof of sophistication. Lucas calls that bluff. Serving people means you accept responsibility for being understood, which requires empathy: you imagine the reader’s confusion before it happens, you define terms, you choose concrete verbs over fog, you build a path instead of a maze.
As a mid-century critic, Lucas is also defending criticism itself against the charge of being parasitic or self-regarding. He wants prose that earns its place by being useful: a bridge between ideas and publics, not a velvet rope around a private club. The sting is that “clarity” isn’t neutral - it’s a rebuke to anyone who writes chiefly to be admired.
Quote Details
| Topic | Writing |
|---|---|
| Source | Verified source: Style (F. L. Lucas, 1955)
Evidence:
“And how is clarity to be achieved? Mainly by taking trouble; and by writing to serve people rather than to impress them.” (Page 76). This line is widely attributed to F. L. Lucas’s book Style (first published 1955). Multiple secondary discussions quote it and commonly cite p. 76 (e.g., the WritingPower blog post and a ThoughtCo article that attributes it to Style, 1955). However, in the web results available here I was not able to open a verifiable scan/snippet of the 1955 Cassell/Macmillan edition showing the text on page 76. So: the primary source identification (Lucas’s own book Style) is very likely correct, but the page verification is not fully confirmed from a digitized primary scan in this session. If you need definitive verification, the best next step is to check a physical copy or a library e-scan of the 1955 first edition (Cassell, London) and confirm the wording on p. 76. |
| Cite |
Citation Formats
APA Style (7th ed.)
Lucas, F. L. (2026, February 14). And how is clarity to be achieved? Mainly by taking trouble and by writing to serve people rather than to impress them. FixQuotes. https://fixquotes.com/quotes/and-how-is-clarity-to-be-achieved-mainly-by-101000/
Chicago Style
Lucas, F. L. "And how is clarity to be achieved? Mainly by taking trouble and by writing to serve people rather than to impress them." FixQuotes. February 14, 2026. https://fixquotes.com/quotes/and-how-is-clarity-to-be-achieved-mainly-by-101000/.
MLA Style (9th ed.)
"And how is clarity to be achieved? Mainly by taking trouble and by writing to serve people rather than to impress them." FixQuotes, 14 Feb. 2026, https://fixquotes.com/quotes/and-how-is-clarity-to-be-achieved-mainly-by-101000/. Accessed 27 Feb. 2026.




