"And I think I often choose to do something because it's quite different from what I've done before"
About this Quote
The intent is pragmatic and strategic. A director who returns to the same note risks becoming a brand manager for their past successes. Jordan’s phrasing makes difference sound less like a grand manifesto and more like a working method, a way to keep his instincts sharp and his audience slightly off-balance. It reads like a refusal of the industry’s safest pitch - more of what sold last time - and a reminder that cinema is a medium that punishes complacency.
The subtext carries a little self-protection, too. Choosing what’s "quite different" preempts comparison on hostile terrain. If the next film doesn’t resemble the last, critics can’t measure it with the same ruler; the director gets to reset the terms of judgment. That’s not evasive so much as savvy: reinvention as both artistic curiosity and reputational insurance.
Contextually, Jordan’s career makes the sentence feel like a thesis statement. He’s moved between genres and tones - crime, gothic romance, political violence, intimate character studies - often circling Irish history and identity without letting any single style own him. The quote captures a filmmaker treating variety as continuity: the through-line is the leap.
Quote Details
| Topic | Embrace Change |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Jordan, Neil. (2026, January 17). And I think I often choose to do something because it's quite different from what I've done before. FixQuotes. https://fixquotes.com/quotes/and-i-think-i-often-choose-to-do-something-75461/
Chicago Style
Jordan, Neil. "And I think I often choose to do something because it's quite different from what I've done before." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/and-i-think-i-often-choose-to-do-something-75461/.
MLA Style (9th ed.)
"And I think I often choose to do something because it's quite different from what I've done before." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/and-i-think-i-often-choose-to-do-something-75461/. Accessed 12 Feb. 2026.

