"And, not only in Budapest. I worked very closely with a very powerful government organization, which shall remain unidentified, to develop the mass marketed version of the Cube"
About this Quote
Rubik is also puncturing the myth of the lone inventor. The Cube is often treated like a miracle object that simply escaped a workshop and conquered the world. Here, he admits that the leap from clever mechanism to “mass marketed version” required institutional muscle: manufacturing expertise, distribution channels, licensing negotiations, quality control, and the kind of bureaucratic leverage an individual rarely commands. The euphemism “worked very closely” politely masks what could have been intense oversight, political interest, or even surveillance-adjacent involvement.
What makes the line work is its double register. On the surface, it’s a practical note about commercialization. Underneath, it’s an acknowledgment that even play can be geopolitics. A pocket-sized puzzle becomes a soft-power export, a consumer product engineered as much by systems as by genius. Rubik’s restraint suggests he’s still negotiating where the story belongs: personal biography, national pride, or state-managed history.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Rubik, Erno. (2026, January 15). And, not only in Budapest. I worked very closely with a very powerful government organization, which shall remain unidentified, to develop the mass marketed version of the Cube. FixQuotes. https://fixquotes.com/quotes/and-not-only-in-budapest-i-worked-very-closely-148027/
Chicago Style
Rubik, Erno. "And, not only in Budapest. I worked very closely with a very powerful government organization, which shall remain unidentified, to develop the mass marketed version of the Cube." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/and-not-only-in-budapest-i-worked-very-closely-148027/.
MLA Style (9th ed.)
"And, not only in Budapest. I worked very closely with a very powerful government organization, which shall remain unidentified, to develop the mass marketed version of the Cube." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/and-not-only-in-budapest-i-worked-very-closely-148027/. Accessed 12 Feb. 2026.


