"And now, of course this is another thing I didn't count on, that now as the governor of the state of California, I am selling California worldwide. You see that? Selling"
About this Quote
The repetition does the heavy lifting. “Selling California worldwide. You see that? Selling.” The echo lands like a self-check in real time, half proud, half incredulous, half defensive. It’s also a wink to the audience: yes, the terminator is now a pitchman for public policy. “You see that?” recruits the listener as a co-conspirator, asking for recognition rather than permission. He’s not arguing for the legitimacy of “selling” a state; he’s normalizing it by saying it out loud.
Context matters: early-2000s California was a global entertainment capital with a budget crisis, and Schwarzenegger was elected as a disruption candidate who promised to run government with private-sector efficiency. The subtext is neoliberal without the jargon: California isn’t just a place with citizens, it’s a product competing for investment, tourism, and prestige. The genius, and the risk, is the same: he makes the transactional nature of modern governance sound refreshingly honest, even as it blurs the line between leadership and marketing.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Schwarzenegger, Arnold. (2026, January 17). And now, of course this is another thing I didn't count on, that now as the governor of the state of California, I am selling California worldwide. You see that? Selling. FixQuotes. https://fixquotes.com/quotes/and-now-of-course-this-is-another-thing-i-didnt-29913/
Chicago Style
Schwarzenegger, Arnold. "And now, of course this is another thing I didn't count on, that now as the governor of the state of California, I am selling California worldwide. You see that? Selling." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/and-now-of-course-this-is-another-thing-i-didnt-29913/.
MLA Style (9th ed.)
"And now, of course this is another thing I didn't count on, that now as the governor of the state of California, I am selling California worldwide. You see that? Selling." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/and-now-of-course-this-is-another-thing-i-didnt-29913/. Accessed 11 Feb. 2026.


