"And so, you can do hundreds and hundreds of studies showing a general factor and just so long as you restrict your populations, your testing materials and the kinds of situations you look at, you can keep finding the same wrong thing again and again"
About this Quote
The target is the “general factor,” a nod to g, the long-dominant idea that intelligence can be captured as a single underlying trait. Sternberg has spent a career arguing that conventional IQ-style testing narrows what counts as smart: it rewards the kinds of abstract, decontextualized problem-solving that schools (and test designers) already privilege, then treats that success as proof of a universal cognitive essence. His line turns replication - usually science’s pride - into an indictment: if you keep sampling the same kinds of people, with the same kinds of tasks, in the same artificial settings, you’re not discovering a law of nature. You’re auditing your own assumptions.
Subtext: the field’s incentives lean toward elegant, scalable numbers, not messy competence in real life. A “wrong thing” can be statistically stable and culturally convenient, especially when it helps institutions sort, rank, and justify inequality while calling it measurement. Sternberg’s intent is to widen the frame: intelligence isn’t just what survives a lab-friendly definition of intelligence. It’s what endures when the world gets complicated.
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APA Style (7th ed.)
Sternberg, Robert. (2026, January 17). And so, you can do hundreds and hundreds of studies showing a general factor and just so long as you restrict your populations, your testing materials and the kinds of situations you look at, you can keep finding the same wrong thing again and again. FixQuotes. https://fixquotes.com/quotes/and-so-you-can-do-hundreds-and-hundreds-of-65032/
Chicago Style
Sternberg, Robert. "And so, you can do hundreds and hundreds of studies showing a general factor and just so long as you restrict your populations, your testing materials and the kinds of situations you look at, you can keep finding the same wrong thing again and again." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/and-so-you-can-do-hundreds-and-hundreds-of-65032/.
MLA Style (9th ed.)
"And so, you can do hundreds and hundreds of studies showing a general factor and just so long as you restrict your populations, your testing materials and the kinds of situations you look at, you can keep finding the same wrong thing again and again." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/and-so-you-can-do-hundreds-and-hundreds-of-65032/. Accessed 21 Feb. 2026.


