"And the 90% they are not is what I do for a living"
About this Quote
The subtext is a rebuke to the casual dismissals every actor hears: “I could do that,” “It’s just pretending,” “They’re basically themselves.” Landau flips the frame. If 90% of a performance is personality, casting, and circumstance, then the remaining 10% becomes the hard, technical margin where actors earn their keep: control of timing, listening that reads as thought, emotional calibration that doesn’t tip into melodrama, repeatability across takes, and the ability to hit marks while staying alive inside a scene. That “not” is doing a lot of work; it signals the invisible labor that separates a compelling presence from a crafted performance.
Contextually, coming from an actor of Landau’s generation and pedigree, it lands as a professional creed. He came up in an era of studio discipline and Actor’s Studio seriousness, where craft was both armor and identity. The joke carries pride, but also a weary realism: audiences may only notice the 90%. The industry, and the camera, always tests you on the rest.
Quote Details
| Topic | Witty One-Liners |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Landau, Martin. (2026, January 17). And the 90% they are not is what I do for a living. FixQuotes. https://fixquotes.com/quotes/and-the-90-they-are-not-is-what-i-do-for-a-living-69707/
Chicago Style
Landau, Martin. "And the 90% they are not is what I do for a living." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/and-the-90-they-are-not-is-what-i-do-for-a-living-69707/.
MLA Style (9th ed.)
"And the 90% they are not is what I do for a living." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/and-the-90-they-are-not-is-what-i-do-for-a-living-69707/. Accessed 13 Feb. 2026.





