"And when you start talking about the practicality of winning a race like that - you've got to remember we're not talking about winning 51 percent of the vote. We're talking about winning 36, 37, 38 percent of the vote"
About this Quote
Jordan’s line is a blunt reminder that American presidential politics isn’t a pure majoritarian sport; it’s a chess match played on a board designed to reward slices, not sums. By yanking the listener away from “51 percent” - the comforting civics-class number - he’s puncturing a fantasy of democracy as simple arithmetic. The real target is the naivete of anyone who thinks legitimacy and victory necessarily overlap.
The intent is tactical: lower the threshold of what counts as “practical” so an otherwise risky strategy looks rational. Jordan, a Carter-era operator, is talking like someone who’s lived inside the Electoral College’s math and the fractured party coalitions of the 1970s. In a multi-candidate environment, or an electorate split by region and identity, you don’t need a lovefest; you need a workable plurality assembled from the right places. That’s not cynicism for its own sake. It’s a cold-eyed description of how power is actually acquired in a system where turnout, state-by-state margins, and vote-splitting matter more than national mood.
The subtext is darker: if 36-38 percent can win, then persuasion becomes less important than segmentation. You don’t have to convince most people; you have to energize your people and fracture theirs. Jordan’s phrasing - “a race like that” - implies a specific scenario: a crowded field, a weakened incumbent, third-party noise, a country where consensus is a luxury. He’s not celebrating minority rule so much as normalizing it, which is exactly how political realism slides into political permission.
The intent is tactical: lower the threshold of what counts as “practical” so an otherwise risky strategy looks rational. Jordan, a Carter-era operator, is talking like someone who’s lived inside the Electoral College’s math and the fractured party coalitions of the 1970s. In a multi-candidate environment, or an electorate split by region and identity, you don’t need a lovefest; you need a workable plurality assembled from the right places. That’s not cynicism for its own sake. It’s a cold-eyed description of how power is actually acquired in a system where turnout, state-by-state margins, and vote-splitting matter more than national mood.
The subtext is darker: if 36-38 percent can win, then persuasion becomes less important than segmentation. You don’t have to convince most people; you have to energize your people and fracture theirs. Jordan’s phrasing - “a race like that” - implies a specific scenario: a crowded field, a weakened incumbent, third-party noise, a country where consensus is a luxury. He’s not celebrating minority rule so much as normalizing it, which is exactly how political realism slides into political permission.
Quote Details
| Topic | Vision & Strategy |
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