"And you know, we did it as an independent film, and we weren't expecting it to be on television, and Lifetime ended up buying it. And the viewers responded intensely to that film"
About this Quote
The subtext is about gatekeeping and surprise as a form of legitimacy. By emphasizing low expectations, Elfman makes the success feel earned rather than engineered, as if the film slipped past the usual filters on pure emotional force. That’s where “viewers responded intensely” matters. She doesn’t cite ratings or reviews; she cites affect. Lifetime’s brand has long been built on high-emotion, domestically scaled stories that invite identification and outrage in the same breath. “Intensely” nods to that ecosystem: the made-for-TV movie as a pressure cooker for feelings audiences may not get permission to have elsewhere.
Contextually, it’s also a snapshot of the porous border between “indie” as a badge and “television” as a distribution engine. Elfman’s phrasing captures a late-90s/early-2000s reality: cable networks could scoop up smaller films, amplify them, and in the process reshape what counted as success. The intent isn’t just to reminisce; it’s to locate her work at the intersection of craft, commerce, and an audience hungry to feel something immediately.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Elfman, Jenna. (2026, January 15). And you know, we did it as an independent film, and we weren't expecting it to be on television, and Lifetime ended up buying it. And the viewers responded intensely to that film. FixQuotes. https://fixquotes.com/quotes/and-you-know-we-did-it-as-an-independent-film-and-153571/
Chicago Style
Elfman, Jenna. "And you know, we did it as an independent film, and we weren't expecting it to be on television, and Lifetime ended up buying it. And the viewers responded intensely to that film." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/and-you-know-we-did-it-as-an-independent-film-and-153571/.
MLA Style (9th ed.)
"And you know, we did it as an independent film, and we weren't expecting it to be on television, and Lifetime ended up buying it. And the viewers responded intensely to that film." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/and-you-know-we-did-it-as-an-independent-film-and-153571/. Accessed 25 Feb. 2026.

