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Creativity Quote by David Milne

"Another dynamic of this last year was our increased penetration into the Japanese market"

About this Quote

“Penetration” is the kind of corporate verb that tries to sound like progress and accidentally reveals its own predatory logic. In one clean stroke, the sentence turns a country into a surface, a market into a body, and “increased” into a moral good. Whatever Milne thought he was doing, the language belongs less to a studio than to a boardroom: expansion, access, extraction.

The phrasing “Another dynamic of this last year” is equally telling. It’s managerial distance masquerading as reflection, a way to narrate time as a set of measurable forces rather than lived experience. You can hear the meeting minutes in it: the year reduced to deliverables, the speaker positioned as a steward of momentum. Even the pronoun “our” matters. It implies an organization, a team, an apparatus - not the lone artist wrestling with form, but a brand tracking reach.

Contextually, the idea of “penetrating” Japan in the early 20th century sits inside a longer Western pattern: treating Japan as both aesthetic resource and commercial frontier. Artists and art markets have long fed off Japonisme, then later off global distribution networks that package “the Japanese market” as a homogeneous prize. The subtext is a confidence that culture can be entered like territory - that art’s value is proven by exportability.

What makes the line work, grimly, is its candor. It doesn’t bother pretending this is about mutual exchange. It’s about winning access, and saying the quiet part in the smoothest possible English.

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TopicMarketing
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Increased penetration into the Japanese market - David Milne
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David Milne

David Milne (January 8, 1882 - December 26, 1953) was a Artist from Canada.

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