"Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar"
About this Quote
The bite is in his causal chain. Fear isnt just a byproduct of novelty; its produced, managed, and monetized. Marketing, in Roegs framing, isnt neutral communication. Its a sorting machine that converts the unknown into a liability. Because marketing must promise something legible, it privileges templates: the sequel, the reboot, the genre sticker, the trailer that explains the movie before the movie can. That demand for the familiar doesnt merely follow taste; it manufactures it, then points to it as proof.
The subtext is about power. Invention requires room for misrecognition, for the first viewing where you dont know what youre looking at yet. Marketing wants the opposite: instant comprehension, instant positioning, instant consensus. Roeg is also implicitly defending form as meaning. If you change the form, you change what can be felt and thought. The acceleration he notes anticipates a world where algorithms and pre-sold IP compress risk even further, making the avant-garde not scandalous but simply unmarketable.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Roeg, Nicolas. (2026, January 18). Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar. FixQuotes. https://fixquotes.com/quotes/any-change-in-form-produces-a-fear-of-change-and-3622/
Chicago Style
Roeg, Nicolas. "Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/any-change-in-form-produces-a-fear-of-change-and-3622/.
MLA Style (9th ed.)
"Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/any-change-in-form-produces-a-fear-of-change-and-3622/. Accessed 24 Feb. 2026.








