"Any thought that is passed on to the subconscious often enough and convincingly enough is finally accepted"
About this Quote
Collier is selling a quiet kind of power: the idea that the mind can be trained the way consumers can. As a publisher steeped in early 20th-century self-improvement culture, he’s not just describing psychology; he’s outlining a method. Repetition plus conviction becomes a delivery system, smuggling an idea past your inner skeptic and into the automatic parts of you that decide what feels “true.” The sentence reads like an instruction manual for belief.
The specific intent is practical, almost industrial: if you want a new habit, a new attitude, a new identity, you don’t debate yourself into it. You drip-feed it. “Often enough” speaks to frequency; “convincingly enough” is the copywriter’s tell. Collier knows persuasion doesn’t work by presenting a thesis and waiting for rational assent. It works by saturating attention until resistance is exhausted, then letting familiarity pose as fact.
The subtext is both empowering and faintly ominous. If your subconscious can be programmed, you can reprogram it; but so can anyone with access to your time, your emotions, your screens. The quote flatters the individual (you can change) while hinting at how porous the individual really is (you can be changed). That tension is what makes it land: it’s advice that doubles as a warning label.
Context matters: this is the era when advertising, mass media, and “mind power” movements were converging. Collier’s line sits at that crossroads, where personal affirmation and public persuasion share the same mechanics.
The specific intent is practical, almost industrial: if you want a new habit, a new attitude, a new identity, you don’t debate yourself into it. You drip-feed it. “Often enough” speaks to frequency; “convincingly enough” is the copywriter’s tell. Collier knows persuasion doesn’t work by presenting a thesis and waiting for rational assent. It works by saturating attention until resistance is exhausted, then letting familiarity pose as fact.
The subtext is both empowering and faintly ominous. If your subconscious can be programmed, you can reprogram it; but so can anyone with access to your time, your emotions, your screens. The quote flatters the individual (you can change) while hinting at how porous the individual really is (you can be changed). That tension is what makes it land: it’s advice that doubles as a warning label.
Context matters: this is the era when advertising, mass media, and “mind power” movements were converging. Collier’s line sits at that crossroads, where personal affirmation and public persuasion share the same mechanics.
Quote Details
| Topic | Habits |
|---|
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